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Guy Martin and Steve Peat launch Hope Academy kids bikes scheme

£6 a month for bling bike subscription service.

Benjamin Haworth

Guy Martin and Steve Peat and a whole troop of kids feature in this cute video that launches the Hope Academy kids-on-bikes project.

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What is the Hope Academy? It’s kinda like a subscription service for kids bikes.

Kids grow out of bikes as fast as they do shoes, so the fewer you have to buy, the better. That’s where the Hope Academy comes in — from £6 a month Hope will loan you a bike, anything from a strider to a 24in wheeler. Hope has a fleet of 1,000 lightweight bikes, all specced with Hope brakes and components.

Video description

Hope Technology: “We believe every child should be able to enjoy riding the highest quality lightweight bikes that always fit. So we set-up the Hope Academy! Guy Martin and Steve Peat came along to the Factory one day to help us kick it all off!”