ADVERTORIAL With its Alpine roots, Northwave’s Enduro and Downhill kit is designed to deliver
With its headquarters nestled at the base of the Italian Alps, you could say that Northwave has mountains in its blood. The brand cut its teeth creating specialist snowboarding boots and bindings back in the ‘seventies, and since the ‘nineties it’s drawn inspiration from its local bike and snow Mecca to produce an innovative mountain biking kit that’s designed to deliver unmatchable performance, quality, design and style.
It’s no surprise then, that the recent launch of its new spring/summer collection sees the brand pouring its energy into creating the perfect kit for all types of off-road action, from enduro to downhill and everything in between.
As the spiritual home of gravity sports from X-Games and the Olympics, to the World Enduro Series, the Alps provide the perfect setting for Northwave to design, develop, test and refine its mountain biking offerings. Taking its wares to the slopes and trails, and tweaking them at its in-house technical research facility in nearby Montebelluna, Northwave’s roots give it a unique advantage. It channels its Alpine heritage into its kit, with a focus on innovation, quality, attention to detail, performance, a refined aesthetic and sustainable development.
Developed alongside elite Enduro riders, and with specialist input from World Enduro Champion Cecile Ravanel, Northwave’s spring/summer collection covers all off-road disciplines, but specifically focuses on the performance needs of Enduro and Downhill riders.
In addition to its premium look, feel and performancel, what sets Northwave kit apart is its competitive pricing. Here’s an example outfit we’ve put together from the new collection, which is now available to buy.
Bluegrass Legit Carbon helmet £450
Pairing a carbon fibre outer shell with a multi-impact EPS liner, the Bluegrass Legit Carbon helmet blends high impact performance with low weight. The Legit Carbon is a premium race day full-face exceeding all certification for downhill and enduro. Worn by Marine Cabirou and Vinny T.
Crew Pro Long Sleeve Jersey £69.99
Designed with feedback from World Enduro Champion Cecile Ravanel, this Enduro tank-top style jersey uses ventilated mesh and laser-perforated sleeves to keep you cool in the hottest weather.
Bomb Pants £99.99
Created with input from elite Enduro riders, the performance-focused Bomb Pants are designed to deliver way more than the competition at this price point.
Overland Plus shoes £159.99
Combining Velcro with its X-Dial SLW3 dial closure, the Overland Plus shoe is designed to empower traction and braking on all surfaces, wet or dry, while the Vibram sole delivers comfort and vibration damping.
This is just a snippet of what’s on offer. The spring/summer collection is available to buy now, so to check out the full range, visit Northwave’s website.