They say you should go to heaven for the climate and hell for the company. Well if the company includes dirt jumper Matt MacDuff and trails like these, we think we agree.

So, this may not be the most artistically sound video out there but it certainly makes for an interesting watch. Matt MacDuff gets summoned to hell and is instructed by the devil to “show those mortals what’s up”. He’s sent back to Earth, where the trails are on fire and exploding all around him, and duly shows us what’s up by hitting loop-the-loops, big jumps and a backflip where he hits his front wheel on a log suspended between two trees.

The video was made by the Rise, a dirt jumping media and clothing company, and we have a sneaking suspicion it may to launch its first ever frame called the Partymaster. There’s no details yet but it’s safe to say it will be a dirt jump hardtail and will probably be popular with Matt MacDuff at the helm. There’s a small tease on it’s website that you can check out here.

So what did you think of the hellish mountain bike trails Matt MacDuff was riding in this video? Would you ride with the devil or are you happy on this mortal coil?