Crankbrothers has launched a charitable initiative with its professional riders to raise money for mountain bike related causes around the world.

The Crankbrothers for Others project sees Crankbrothers donate to an athletes chosen cause in return for publicity on a rider’s social media page.

The rider has to wear a temporary tattoo of the Crankbrothers logo during the course of the race and create an Instagram post with the hashtag #cb4others in the description. If they do this, Crankbrothers will donate to a charity on their behalf.

Crankborthers are currently donating $100 (£65) for every race the athlete appears at, with an added bonus of $100 if the athlete wins that race.

An example Instagram post from Danny Hart

Jill Kintner has raised the most of any individual athlete. Her wins in the Sea Otter downhill and dual slalom events have helped her to raise $800 (£520) so far. She has chosen to use the money to help save Washington’s mountain biking trails.

British athletes such as Steve Peat and Danny Hart are raising money for Ride for Michael. Michael Bonney fell off his bike in 2013 and was made tetraplegic. Ride for Michael aims to raise enough money to buy him an off-road wheelchair so he can enjoy his beloved Lake District again.

Michael before his accident (Ride for Michael)

So far, the Crankbrothers for Others athletes have raised $900 (£585) towards the campaign.

Crankbrothers for Others will end on the December 31 this year, giving the athletes plenty of time to raise more money for their chosen causes.